Psychologyspeaking topic

The framing effect: '90 percent survival' and '10 percent mortality' describe the same thing, so why do we say yes to one and not the other? How does the packaging of a fact flip a decision?

Tversky and Kahneman, the framing effect

practice with this topic

Set the timer (5-30 min), take 20 seconds of prep if you like, start talking. Jot your thoughts onto the sticky-note board.