Psychologyspeaking topic

Pick up a product 'just to look' and your desire to own it strangely grows. It isn't yours yet, but your brain has already stuck a 'mine' label on it. Why does touching something make us want it so much more?

the endowment effect

practice with this topic

Set the timer (5-30 min), take 20 seconds of prep if you like, start talking. Jot your thoughts onto the sticky-note board.