Sociologyspeaking topic

Lazarsfeld and Katz's two-step flow model: does the media reach us directly, or through opinion leaders we trust? Is it the message that changes our minds, or the people around us?

Lazarsfeld and Katz, the two-step flow model

practice with this topic

Set the timer (5-30 min), take 20 seconds of prep if you like, start talking. Jot your thoughts onto the sticky-note board.